How to Fundraise for your Organization

Raising money is an important part of supporting your organization.  A lot of times teams, clubs, schools, and church groups rely on fundraising to operate.  There are a lot of different ways that you can try to earn money for your group.

What Fundraising Doesn’t Work

The good old-fashioned bake sale comes to mind, but people are busy and a lot of times families simply don’t have time to deal with such a time-consuming commitment for what is probably not a very profitable return.


The days of sending your kids off to sell candy bars door-to-door are long gone and far too dangerous of an option.

Apparel sales are often a lucrative way to earn money, but typically that option comes at a price.  Someone has to be in charge of gathering everyone’s orders, sizes, and money.  That person has to place the order and then round everyone up to distribute the gear once it arrives.  It is a huge hassle for that person and often ends up very disorganized.

Sometimes organizations will try to stock some custom apparel to sell.  But how do you know what sizes to order?  How many of each?  Which will be the most popular?  Not only that, but they will often be investing in that inventory for quite some time before it sells which ties up that money that is probably needed elsewhere.

What Fundraising Does Work

SSA Stores has come up with a solution to take the hassle out of fundraising with absolutely no risk and no inventory to stock.  The best part is that your online custom apparel store is totally free to set up and only takes a few minutes.  You can even upload your own logo and choose your own colors.

Fundraising for Schools and Teams

We take care of everything!  The members of your organization can simply go online to your custom apparel store and place an order for the items that they’d like.  We will process the orders and ship them right to the customers!

So where does the fundraising part come in?  We will give you 12% back on all sales that are made in your store!  The more you promote your store, the more money that you will earn for your group.


We make it easy to promote your store with custom banners, links, and social media sharing options right in the dashboard of your store.  CLICK HERE for our detailed blog post on how to promote your store effectively.

Fundraising for Schools and Teams


In addition to those promotional methods, you can also include the link to your online store in printed material your organization distributes.  For example a printed newsletter, flyer, or church bulletin.  You could also hang up posters around your school, church, etc.

If you have a list of alumni and are promoting your new online school store, or even a class reunion sending an email to them could generate a lot of sales.

Make sure that you (the organizer) order from your new online custom apparel store right away.  When people see how great your custom shirt, hat, jacket, etc looks they will be more enticed to order.  You could also order a couple of samples to have displayed in the office of your school, church, or organization.

If you’re promoting a school spirit store, then at the beginning of the school year is the ideal time to promote your store.  Make sure if your logo changes that you update your store.

Setting up your free online custom apparel store is probably one of the easiest and most profitable ways to earn money for your organization.  We want you to succeed!  If you need any help setting up your store or promoting it we are here to help.

Getting the Most Out of Your SSA Store

We are so glad that you decided to choose us for your online custom apparel store!  Properly promoting your store will ensure that you get the maximum cash back for your organization.  We offer a host of online promotional tools to help you promote your store.

There are several powerful ways that you can promote your store.

1.      Post a link to your store on your                                        organization’s website

2.      Email your organization with a link and                       banner

3.      Share your store through social media on                    school, team, or organization social media                  pages

Let’s get started! Login into your store to access links, banners, and share buttons as seen below and you can get familiar with how to promote your store.


how to promote your store


Once you’re logged in, you’ll be taken to your dashboard.  This is where you can make changes to your store and access reports.  Click on the “PROMOTE” link on the left menu.


how to promote your store


This will take you to the sharing options.  We will go over each one.


how to promote your store

URL Link Sharing

This URL link will take people directly to your store.  You can copy and paste the link into an email that you can send promoting your store.  You can also post this link in online forums or blogs.  This is a quick and easy way to promote your store.  Especially if you have an email list of all your team members or potential customers.  Creating an attractive email that promotes what your store offers as well as the fundraising aspect is a very effective way to generate more sales.  You can also send out reminder emails to your list.

Text Link

Copy and paste this text link into your website HTML code for a clickable link on your website.  This is a great way to always make sure that people who are visiting your organization’s website are also able to find your store.

Social Network Sharing

Share on one of the social media sites shown above by clicking on the button.  This will bring up a box that you can customize your text in before posting.  Make sure that your text reflects that your organization will be receiving a percentage of the sales back.  If you’re friends with people who are part of your organization tag them in your post so they don’t miss it!

Sample text for Little League Grizzlies: Hey, teammates and friends of the Little League Grizzlies!  Our new team store is now online with custom apparel and gear for our Little League team!  It’s a win/win!  You get some cool Grizzlies gear and our team gets money back from all of the sales!  Thanks for supporting us!


how to promote your store on Facebook

Custom Banner

No need for a graphic designer to add a banner to your website!  We take care of all the work for you.  Just name your banner, add your URL, and choose your text for the banner.  After selecting your format, click on the continue button.  The next screen will provide you with the code to be placed where you would like your banner to appear.  Contact your webmaster if you need help with this.  For the best results make sure that you place your banner on a highly visible spot on your website like your homepage or even on multiple pages


how to promote your store


We want your store to succeed, so if you need any help with promotion please don’t hesitate to reach out!