Holiday Fundraising: 8 Tips for Success

Did you know that over one-third of all online donations received throughout the year are made within the month of December? When people are in the holiday spirit, they become more generous and willing to donate to fundraisers. If you’re planning a fundraiser this holiday season, keep reading to learn more about our proven fundraising tactics during the holidays. 

1. Recruit Fundraiser Volunteers

Before you can begin fundraising, you’ll need to decide who’s on your team. Invite those who are organized, professional, and have a track record of going above and beyond. Once you decide on the roles and tasks of each volunteer, you can begin creating goals for your fundraiser.

2. Set and Explain Goals

Setting and explaining goals is crucial for any successful fundraiser. Create very specific goals and share them with your team. What are the weekly, monthly, and overall goals? Explain these goals with everyone, including how the money will be spent.

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3. Holiday-Inspired Events

Organizing holiday-inspired events is a fun, festive way to raise money and get the community involved with your fundraiser. Let people know about your events through e-mail and social media. Consider asking local chefs to cater your holiday event, local businesses to auction their products, or create an online fundraising store to sell your own holiday-inspired products.

4. Create a Facebook Page

Facebook is a social media platform that allows you to potentially connect with thousands of people. Invite friends, family, local businesses, schools, and churches to your page to share updates, events, and donations with your followers. Social media is one of the best ways to educate others about your fundraiser and request donations.

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5. Add a Sense of Urgency

Setting a strict start and end date will spark a sense of urgency and encourage people to act fast. Communication is most important as the fundraiser end date gets closer and closer. Let people know through e-mail and social media how much money has been raised and how much more is needed to meet the goal. Consider adding a countdown to your website, newsletters, and social media page during the last week of the fundraiser.

6. Find a Social Influencer

It’s not necessary to find a social influencer with hundreds of thousands of followers. There’s a good chance there’s a local influencer located right in your city. It could be a mayor, local business, or blogger. One of the best ways to gain momentum is to ask a local influencer to promote your fundraiser and events.

7. Ask for Recurring Donations

When you ask your donors for recurring donations, they are more willing to donate more over a longer period of time. Requesting recurring donations is a challenge, but you may be surprised by the turnout! Let people know about this option over e-mail and social media. 

 

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8. Award Your Donors

Last but not least, make sure to award your donors! There are several ways to show your appreciation for your donors. Some ideas include sending flowers and cards, highlighting them on social media, sending ‘thank you’ e-mails, or simply thanking them in person. When people feel appreciated for their donations, they are more likely to support your fundraiser again in the future.